TEXAS CHRISTIAN UNIVERSITY
The Story of Us
In 2023, Texas Christian University celebrated 150 years as a progressive and personal college for students with a dream to learn and lead. To commemorate its impressive history and bright future, TCU wanted an immersive experience that demonstrated what Horned Frogs can do when empowered to Lead On — together.
The Story of Us delivered on the monumentous ask with a pop-up museum that drew guests into TCU’s history via a multimedia experience.
Kicking off TCU’s 150th year, The Story of Us opened for a limited time on TCU’s campus and transformed its existing BLUU ballroom. Guests were greeted with a bold and immersive take on TCU’s 150 years with a projection-mapped history video. Then followed an artifact display that guided guests through the decades into a final space that celebrated TCU’s present achievements and goals for the future.
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5-minute projection-mapped history video, showcasing a combination of animation, historical assets and videos
Curation of hundreds of TCU artifacts and descriptions
Projection-mapped world map animation to display TCU’s student growth and alumni network
Captivating displays that shared impactful moments, including reverence to TCU’s Race & Reconciliation initiative and Native American Land Acknowledgement
Visual showcase of student leaders and campus brand videos
Photo opportunities, including Rose Bowl trophy display
3D-build commemorating TCU’s advancement efforts
Bi-lingual and accessible accommodations
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1,500 attendees across 3-day opening
Accolades among campus community, including request to make Story of Us a permanent installation
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Program strategy & development
Director of program execution
Creative supervision
TCU 150 History Video: Projection Mapped
TCU 150 Artifact Museum